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Blockchain to Validate Online Media

Logo (PRNewsfoto/Proof Media Inc.)

Proof, a blockchain enabled platform that incentivizes its members to research, verify and vote on the truthfulness of content, has announced a strategic investment from Reflective Venture Partners, a venture fund partnered with RChain. Proof will use the funding to develop and launch its platform on RChain’s scalable, decentralized and secure blockchain.

The platform was conceptualized to deal with the issue that has risen recently when online content has been weaponized by people, groups, publishers and countries for purposes of generating clicks, character assassination, modifying elections, or lying for the sake of self-interest. The intent behind the solution is to create a global editorial system, built with the same industrial scaling capabilities of content publishing tools.

Proof is integrating multiple technical concepts, including blockchain technology and cryptographic voting schemes, with theories such as the wisdom-of-the-crowds and applied microeconomics to build a scalable platform which can secure access to truthful content.

Chris Young, co-founder of Proof, stated: “A very important crisis of the 21st Century is going to be securing access to truthful content whether text, video or images. It’s with this belief that Proof was created.”

Co-founder of Proof, Luigi D’Onorio DeMeo remarked: “Applying economic incentives in a market-based blind voting system is what differentiates Proof from other content rating & validating concepts. It is our belief that this design will lead to a much more successful elicitation of truth.”

Kevin Valentine, Venture Partner at Reflective and Proof board member, said: “The continual trend of digital content creation and consumption places a premium on the veracity of information. Proof’s platform provides a scalable market-based solution using technology that resonates with the core values of Reflective Ventures and the RChain Cooperative.”


Matthew Warner
Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.