Social Network Adopting Blockchain to Create Real-Life Experiences
Kuende, a social network that hopes to attracts young people from all over the world by offering an interactive, hybrid online-offline social experience, has announced its token event launch, meant to upgrade its gamification layer into a blockchain powered vote and reward system.
Pavel Antohe, Kuende’s CEO & founder stated: “There’s something wrong in today’s social media landscape and users are looking for a better alternative. A social media that shifts the focus from heavily filtered posts that highlight a false glamorous reality to real, genuine projections of our real lives”
Launched in 2015 and backed with a total private investment of $2.6M, with more than 54.000 organic active users and over 20.000 app installs so far, Kuende is a hybrid online-offline social network, available on Web, Android and iOS, that is trying to combine the appeal of a social media platform with fun and engaging offline activities.
Pavel Added: “We’re providing users with control over their data. They can share content with friends and families by choosing between different level of privacy, while making it easy to find new friends with common interests and engage in nearby activities. Our core mission is to transform social media into a positive force, powering a more connected, engaged, and inclusive society, by reaching out to Gen-Z and Millennials. We believe these generations are not only the most active social media users but also the most affected by the lack of real-life interactions with their peers”,
By connecting people with similar interests and gamifying real-world socialization, users can create healthy, real-life connections. Kuende’s business model is designed to focus on community locations and businesses that can facilitate challenges to support these social interactions, with minimal direct advertising, keeping the service positive and free to users.
Kuende is organizing an ICO in which participants can exchange ETH for Kuende Tokens (KUE). Kuende’s total token supply will be 3.56 billion, from which 50% will be sold during the private sale (April 7, 2018 – May 31, 2018) and the public sale (date yet to be announced). During the token event, each token will be valued at 1 KUE = 0.01 USD. Kuende set Soft Cap of $2 million and a Hard Cap of $17.8 million and will reserve 15% of tokens for a Community Pool for future incentivising of Kuende users, sustaining the ecosystem.
The ETH/KUE exchange rate will be decided and locked after the private sale has ended. This rate will become the point of reference for the public sale. There is a minimum contribution amount and each participant must go through the KYC procedure. Participants can obtain bonuses up to 30% which will be vested for a period of 3 months after the tokens will be unlocked and available to use within the platform in Q3, 2018.