Global StandardsICOMarkets

Blockchain to Incentivise Wellness


Yoo-Mi PHA, a blockchain-based wellness platform that provides users with a Personal Health Assistant (PHA), is set to offer hyper-personalized tips, prompts, daily guidance and incentives to help people achieve their individual wellness goals.

The UME token is used as an incentive to reward users for completing steps towards better physical well-being, as well as providing cost-saving purchases and cashback within the Yoo-Mi PHA marketplace. The use of a dedicated token enables Yoo-Mi PHA to offer users token rewards every time they make a step towards attaining their wellness goal, such as losing a kilo, choosing a healthy meal or tracking the vitals in their blood test results. By using the token, users have access to cost-saving purchases and up to 15% cashback on an extensive array of wellness products, activities and services within the Yoo-Mi PHA marketplace such as personal trainers, nutritional supplements, weight loss aides, which further help users meet their goals.

The solution was created by a team of clinical psychology experts together with AI innovators, with the objective of addressing personal and psychological drivers that can distract, tempt and discourage people away from persevering with their wellness goals. The platform applies ‘Deep Psychology’ to deep Learning technologies to boost motivation through personalized incentives.

Yoram Kraus, CEO of Yoo-Mi PHA, commented: “In founding Yoo-Mi PHA, we wanted to take the burden of self-motivation away from our users. We wanted to strip back the noise out there dictating generic wellness and nutritional advice, to provide real, hyper-personalized, motivating guidance for each person. By understanding our users, the psychology-driven AI Avatar creates and motivates each person through real programs, language and incentives toward their individual path of success.”


Matthew Warner
Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.