Po.et, a blockchain-based, open, universal ledger for digital creative assets, has announced the appointment of Jarrod Dicker as the company’s chief executive officer. Po.et uses hashing and cryptography to register digital content ownership on a blockchain, where licensing and other terms can be recorded in a fraud-proof way. Content licensing terms are enforced using smart contracts. The automated process can also streamline negotiations for content distribution. Through Po.et, content is purchased, sold and syndicated using blockchain technology. Since the digital ownership is recorded on a distributed ledger, it is easy to build new, automated digital media workflows and decentralized applications.
Dicker is an entrepreneurial technology and media executive whose experience centres on ushering the legacy media industry into the digital age by researching and developing new ad tech, bringing innovation to newsrooms and decreasing publisher reliance on outdated practices. In his role as CEO at Po.et, Dicker will oversee all strategy, engineering and product development of the Po.et platform and Frost, an open API for publishers, content creators and developers to manage digital creative assets.
Tyler Evans, board member of the Po.et Foundation, remarked: “Jarrod’s unique vision enables him to drive creative, scalable products and evangelize innovation. We look forward to his enthusiasm for media and track record of building cutting-edge technology for publishers to Po.et.”
Most recently, Dicker served as vice president of innovation and commercial strategy at The Washington Post and founded RED, the Post’s research experimentation and development team. RED went on to launch several high revenue-driving digital ad products. Prior to joining The Washington Post, Dicker led product and technology teams at the world’s most innovative companies. At Time Inc., he led emerging products and Huffington Post, where he originated native advertising. He then re-joined the core Huffington Post technology team at RebelMouse to build its future content management system.
Dicker sits on the board of advisors for Rutgers University Center for Innovation Education and MOGUL Inc., a technology platform that enables women worldwide to share ideas and access content based on their personal interests. Dicker also supports a Carnegie Mellon University program on the value of social advertising in publishing.
Dicker commented: “At Po.et, I plan to leverage my experience across media, education and corporate America to elevate this platform as the standard for digital content ownership rights. I enjoy the challenge of new opportunities and enjoy implementing disruptive technology to make positive changes for companies across digital programs.”