Opinion

Blockchain Applications for Outerwear with LOOMIA Smart Textiles

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Outdoor retailer L.L.Bean, known for its L.L.Bean Boots, has announced that it will be exploring the applications of blockchain technology with LOOMIA, a technology company adding intelligence to everyday objects. The companies will explore how data from LOOMIA-enabled L.L. Bean apparel can assess the extended use and performance of the outdoor retailer’s products, and provide insight on the use rate of products returned under L.L.Bean’s 100% satisfaction guarantee.

Chad Leeder, L.L.Bean’s innovation specialist, explained: “Working with LOOMIA will enable L.L.Bean to continue it’s 106 year-old mission of utilizing the latest advancements and technologies to design durable, functionally innovative products that help to further folks’ enjoyment of the outdoors,”

This partnership will first be tested with L.LBean’s outerwear products by incorporating LOOMIA Electronic Layer (LEL) into merchandise such as jackets and boots. The LEL, which is composed of a flexible circuitry, can heat, light and sense whilst remaining washable, dryable, and discreet. L.L. Bean will research implementing LOOMIA’s circuitry to collect data from apparel including information around temperature, motion and frequency of wear. Once this data is collected, consumers will be able to share it back with the brand for rewards via the LOOMIA TILE – a component that allows for the secure and anonymous transfer of data. Other use cases include the incorporation of LOOMIA’s heating elements into L.L.Bean signature products, such as enabling them to warm hikers’ toes or provide an extra layer of warmth.

CEO of LOOMIA, Janett Liriano commented: “L.L.Bean exemplifies quality and focused innovation, centered on functionality and user experience. We are thrilled to be working with this legacy brand as we develop TILE. LOOMIA is committed to delivering meaningful experiences to both brands and buyers and look forward to advancing that cause with L.L.Bean.

LOOMIA’s aims to improve products through analysing consumer-generated data. These data insights are secured through blockchain technology and are governed by the expressive consent of consumers to share their data in a mutually beneficial exchange.

Also announced as the appointment of Carole Kerner, former president of Donna Karan Collection with more than 25 years’ experience in the fashion industry, as an advisor. Kerner has previously held the positions of president of DKNY, and a senior executive within the companies of Abercrombie and Fitch, and J Crew.

Kerner remarked: “I am inspired and motivated to work with LOOMIA, a company that provides innovative technology that can not only lend unique properties to specific products, but that also carries data that can inform a brand. Through the years, I’ve seen fashion’s need for innovation first-hand. The integration of a seamless and sophisticated technology such as LOOMIA’s will help solve a multitude of pain points that have previously been a barrier to this innovation, such as having a deeper understanding of how garments are used once they leave the store, and then using those insights to actually offer consumers better products.”

 

Matthew Warner
Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.