Indorse, a decentralized social network designed for professionals, has announced a collaboration with independent agency group Serviceplan to transform its platform. This news comes in the wake of Indorse’s recent MVP launch, allowing registered users to create a professional profile, import their existing LinkedIn profile onto the platform, and view a skills visualizer to track specialties and accomplishments.
Serviceplan will work with Indorse on re-branding, user experience and communication strategy. Headquartered in Germany with offices in Europe, Asia, and the Middle East, Serviceplan is serving a range of industry leaders such as BMW, IKEA, Lufthansa, and UNICEF. Serviceplan Innovation has worked on numerous award-winning projects utilizing new technology, such as the multiple award-winning world’s first Braille smartwatch DOT.
Gaurang Torvekar, co-founder and CTO of Indorse, said: “With the recent launch of our decentralized social network, it is vital that we continue to build a strong brand and a captivating platform. From the start of our journey, it has been our aim to provide users with benefits and opportunities that current social network sites are denying them, such as data ownership, privacy, and security. In order to take on the leaders in this space, we require a stellar brand and a solid identity.”
The platform offers users control over their own data as they build a professional profile and share skills on the platform. Indorse aims to build a server-less, decentralized network where professionals benefit from platform growth and data insights rather than third parties. Through participation in the platform, members of Indorse are able to earn rewards for sharing more about themselves and for ‘indorsing’ the claims of others.
Torvekar added: “Data ownership should be at the hands of the producer, unlike traditional platforms such as LinkedIn, Indorse aims to give back the power to users and reward them for their contribution. Through this collaboration with Serviceplan, along with our technical advancements and community outreach, we believe we have the potential to build a mainstream, decentralized network for professionals,”
Creative Innovation Director at Serviceplan, Lorenz Langgartner commented: “Indorse ultimately uses decentralization to tackle discrimination. Making the complex mechanisms behind this potentially world-changing product accessible for a mainstream audience is an intriguing communicative challenge.”
The Indorse token sale finished on the 7th of September, 2017, when the Indorse Token (IND) was distributed to token sale participants. The IND token is a tradeable token, and participants also receive Indorse Score (SCR) tokens, which are a non-tradeable reputation token required to post updates to the member profile or indorse and flag claims, once the platform is released on the main network.