LiveTree ADEPT Blockchain Platform to Disrupt Film and TV Industry
LiveTree ADEPT is a next generation platform that uses blockchain technology to lower fees, remove costly contracts, and introduce an end-to-end, blockchain based Digital Rights Management distribution platform. LiveTree’s film, TV and content business has taken 5% of the UK entertainment crowdfunding market in the last 2 years. It has fostered several partners, including The British Film Institute, Red Rock Entertainment, the Screen Arts Institute, and 14,000 industry suppliers worldwide. The existing business will be migrated to LiveTree ADEPT.
Built on Ethereum blockchain technology, the new platform captures market share through a token incentivized fan-community for film and TV distribution. It hopes to raise up to $50 million through a token sale that started on Friday the 1st of December, when a pre-sale of 35 million Seed Tokens – SED – was launched.
Digital Rights Management will be one of the key features of the platform. Owning and sharing video intellectual property will be moved to the blockchain which opens up possibilities for the general public to own what they watch and earn from profits derived from exploiting content distribution, for example from subscriptions, pay-per-view, and advertising. New digital channel Blossom TV will be the destination for this community powered content.
Legal contracts involved in the production, financing and distribution of film, TV and content are often viewed as a burdensome and costly overhead. ADEPT aims to replace these contracts with blockchain based smart contracts. This would reduce costs and foster fan community gamification. The Ethereum ECR20 ‘LiveTree Seed’ digital token is set to replace subscription fees, legal fees and funding costs. The token encourages community growth by enabling fans to gamify the process of production, through sharing, participating and promoting the content they watch.
LiveTree ADEPT has a 5-year roadmap to capture market share. In addition to the ADEPT community approach, LiveTree will license films specifically for ADEPT through LiveTree Incubators fund, this is expected to generate significant Seed value. Incubators in LA, London and NYC will produce LiveTree Blossom TV ‘Originals’ which will be used to further increase the value of the token, while promoting mainstream adoption of Blossom TV.