Digital TokensMarkets

Fashion Industry Enters Blockchain Sphere with New Digital Token for Creatives


Tokenly, a blockchain and tokenization solutions company, is partnering with fashion designer Malan Breton and SohoMuse, a social networking site for creatives. The partnership will provide Malan Breton customers with limited edition digital tokens called ‘MALAN’ which will be keys to future Malan Breton exclusive experiences to be made available via SohoMuse.

Through the Malan Breton online store at SohoMuse, all Malan Breton orders will include a Malan Breton limited edition digital blockchain collectible token, as well as an original design sketch. Like Malan Breton’s designs, these tokens are unique and are also limited, as a only 1,000 tokens will be made available for standalone purchase.

SohoMuse Co-Founder, Consuelo Vanderbilt Costin noted: “We are thrilled to provide a portal where creatives could offer next level services and attributes to their customers. SohoMuse was developed to enable and empower creative professionals to collaborate and expand their opportunities and are excited to see such partnerships allowing us to execute just that.”

The MALAN token is built on the bitcoin blockchain using the Counterparty protocol. It uses Tokenly’s Tokenpass technology, blockchain and will provide token holders with exclusive experiences including priority purchasing for Malan Breton fashion week events and tickets all around the world, exclusive updates from Malan Breton, digital booklet access to ‘The Art of Dressing’ and exclusive access to a chat with Malan Breton.

Adam Levine, CEO of Tokenly, commented: “Coco Chanel once said, ‘In order to be irreplaceable one must always be different,’. We’re thrilled to empower the launch of ‘MALAN’ as the first ever mainstream token collectible in the fashion world. Working closely with world-class designer Malan Breton and the amazing team at SohoMuse, MALAN will start off useful for discounts, early access and special deals, with the potential to grow into much more.”

Breton remarked: “As a design house we are constantly experimenting with new and exciting technology to sell and market our brand. We are most excited about this partnership and its broad reach on a global level.”

Tokenly uses an internally-developed service called Tokenpass, which is a universal username and blockchain agnostic management hub. Tokenpass empowers developers and users with token access, lending, rentals etc. without the need for creators to write code. SohoMuse is a vertical Social Network for the Creative Industry. Centred on an exclusive membership-by-invitation-only platform, creative professionals can promote their talents and projects, network and collaborate with other Creatives and source talent across the globe.

Whilst it may not be the most obvious industry for blockchain to move into, this development highlights the wide range of applications that the technology has potential to enable. As blockchain becomes increasingly widespread it is likely that all areas will see some form of its use and the rate adoption will increase further as more people become familiar with the technology and come to expect the benefits it can bring.

Matthew Warner
Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.