MarketsSmart Contracts

Blockchain to be Used for Experiential Investment Platform


A blockchain-powered platform for ‘life-enriching’ investments, TEND has been launched by former Credit Suisse Chief Digital Officer Marco Abele. Featuring former UBS and SAP Group CIO Oliver Bussmann as a Strategic Advisor, the Ethereum-based project will enable a new paradigm of shared ownership of unique assets with both meaning and financial value.

Using TEND, small networks of likeminded individuals will be able to connect and share their interests as well as earn a potential return. Offering a full-service, concierge-like experience, the platform is designed to both protect and service the assets whilst using blockchain technology to provide a transparent, trustworthy and secure basis for investment. Through smart contracts, TEND will grant customers co-ownership of assets that were previously beyond their means, while allowing them to both experience and enjoy these assets.

Abele, TEND Founder and CEO, explained: “Many people today are finding that there is more value in experience than ownership, and that it is about access to fine things, not just possession of them. At the same time, conventional investments have become uninteresting for the modern generation. That makes meaningful, special assets increasingly desirable and hence valuable. TEND was born out of the opportunities presented by these two trends,”

Having already built a working alpha version of their product and tested it with a group of early users, TEND also announced that it will hold a financing token generation event in the coming months. The TEND token generation event – which aims to be fully regulatory compliant – features a cryptotoken structured as a conventional bond under Swiss securities law. To ensure transparency, TEND will make details of its token generation event and the intended use of funds available to all investors.

Abele added: “TEND’s forward-looking philosophy is reflected in our funding strategy. Token generating events are, we are convinced, the future of financing innovative new ventures like ours. We are very happy to be spearheading these developments,”

Oliver Bussmann, Founder and Managing Partner of Bussmann Advisory and globally recognized technology thought leader, has already started working with TEND as a strategic advisor. A blockchain pioneer and expert, Oliver will bring his insight and experience to the venture.

Abele concluded: “I am delighted to have a like-minded digital thought leader of Oliver’s calibre joining TEND. We both share the drive to push the boundaries of what is possible by utilizing blockchain technology, and the TEND team looks forward to working closely together with Oliver as we continue to turn our vision into reality,”

Matthew Warner
Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.