MarketsProfessional Services

Blockchain Ensures Authenticity on Professional Networks

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ConsenSys Ad Tech, a ConsenSys spoke focused on mitigating advertising fraud, has revealed a collaboration with Indorse, a decentralized social network for professionals. Intended to ensure the authenticity of advertisements on the Indorse platform, the collaboration will enable Indorse to utilize adChain-aware bidding and ad-serving technologies.

This development comes as Indorse also officially announces its intent to apply for inclusion on the adChain registry, utilizing adToken (ADT) in the application, which represents accredited non-fraudulent domains. With the rise of the token economy, an adChain listing enables advertisers to pay Indorse for impressions using Indorse Tokens (IND), the native token of the Indorse platform.

Mike Goldin, lead engineer at ConsenSys Ad Tech, said: “adChain is a lightweight protocol by design. We have always hoped to see ad commerce conducted in a multitude of cryptocurrencies, and conducted with confidence derived from the crypto-economic integrity of adChain’s underlying curation system. Indorse is a great project, and we’re excited to help them realize a new revenue opportunity on IND payment rails.”

Co-founder and CTO of Indorse, Gaurang Torvekar commented: “With advertising fraud set to waste billions in global revenue, it is pivotal that a project cantered around an equitable advertising revenue redistribution model ensures the highest standard of integrity. Notable industry leaders have set the standard to combat this issue, and we are pleased to join those ranks while ensuring the authenticity and transparency of our platform.”

Offering users full control over their own data to build their professional profiles and share skills on the platform, Indorse aims to build a server-less, decentralized network where professionals, rather than third parties, benefit from platform growth and data insights. Through participation in the platform, members of Indorse can earn financial rewards from the revenue received as advertisers purchase space on the platform with Indorse Tokens (IND).

Torvekar concluded: “This exciting collaboration allows advertisers to be confident in the quality of impressions. Members of the Indorse platform will be able to earn IND tokens for their efforts and actions on the platform such as having their skills ‘Indorsed’ and added to their profiles. ConsenSys Ad Tech is a fantastic ally to have as we move to a decentralized infrastructure of the web3.0 internet,”

Matthew Warner
Based near Windsor, England, Matthew Warner is an enthusiast for innovative, cutting edge technologies. He is a B.Eng. graduate in engineering with honors from the University of Warwick and also holds an PGCE in education degree. Matthew is a member of Mensa.